Omnichannel animation

Our challenge was to introduce the concept of the omni-shopper and highlight how this was driving consumer need and retailer challenges.

We created a simple, digestible narrative supported with intuitive, engaging icons setting-out key needs and barriers, clearly linking these to Verifone features and benefits. This delivered the complexity of omni-channel challenges visually, and memorably into a single Verifone platform.

The adoption across EMEA territories and the US, including re-purposing into multiple language versions and recreation as a sales-support PowerPoint for face-to-face customer meetings was way above the expectations of the original brief.