Membership strategy & engagement

Ensuring new members understand the benefits of belonging to the Royal College of General Practitioners is a recurring challenge, but now a new brand identity highlights the 5 key reasons in an elegant, simple to follow way.

Having listened to members through a series of workshops and surveys we created a cohesive set of graphic signposts within a colouful, contemporary brand identity that helps members navigate simply through each of the key benefits.

Incorporating the identity into documents, online and video has driven extensive positive feedback and a new understanding by all members of the powerful reasons for belonging to the RCGP.