Unique audience connections

To build on the “Who’s a good shopper” campaign for Klarna we wanted to do something a little different and a bit unexpected. We took research on dog behaviour and used it to create street art that four-legged Londoners would respond to.
Using dog-friendly images and a colour pallet they can see, we created what we believe to be the world’s first street mural for dogs (and their owners). We then added scent and sounds dogs respond to, ensuring their attention would be drawn to the wall as they walked by. All while showing support for the ‘Wild at Heart Foundation’