Driving MQLs via content

How to support webinar content to generate value and a pipeline of Marketing Qualified Leads (MQLs).
Our review of the content led us to create a series of messages and ‘new’ content reworked from the original webinars. Utilising the experts’ insights and the biggest industry challenges our thinking was to be more targeted and concise for a ‘time-light’ audience. Consistent and creative promotion through existing strong owned and organic channels followed.
A powerful first six months have seen subscriber numbers swell from less than 50 to over 1000. We have evolved and adapted each batch of content to deliver (and test) better engagement and leads helping inform future webinar content, comms and ensure a regular pipeline.