Infor webinar channel refresh

Infor has launched their BrightTALK channel, posting on demand webinars around industry cloud insights, expert advice and the latest news and technology innovation. To maximise reach and impact on their channel, we initiated a creative review of how we communicated content both on the channel and social media platforms. Making heroes of our experts, insights, guests and products we refreshed the creative within the bounds of new brand guidelines to create and test compelling and engaging messaging, visual/design and formats. The campaign has successfully elevated Infor’s BrightTALK channel, driving subscriptions and engagement. Delivering these new highs for engagement and clicks we’ve now been commissioned to deliver a rolling 12-month plan for always on organic communication.